It's a well known fact that British fashion editor and directors don't go to the London shows besides an appearance at Westwood, Giles or Christopher Kane. So it was a great suprise to see a full house at the Jaeger show last night.
Groups of people battled the crowds, slyly moving into the express quewe of editors and buyers, and just as quickly sent back to their spot in the bottom of the food chain by the bouncers, much to my amusement.
Tim Blanks, Alexa Chung (trying her best to cover a bad cold sore with little luck), Hilary Alexander, Jasper Conran, Erin O'Conner and Chris Eubanks (random I know) all graced the front row to see the legendary British brands fall offerings.
I haven't been excited by many shows this season in London. Fall is my favourite season but a lot of the collections have been very summery with florals, chiffon and taffetta. As our winters get colder, designers think that we should be shedding the layers it seems. Jaeger was the first show to present a solid collection of strong autumn/winter looks. The colour palette was strong, sticking to cream and monochrome, with flashes of aubergine. You left feeling that you had seen a fall show. Jackets were boxy and structured and shoulders pronounced and were clearly influenced by sci-fi. Jackets were layered over strapless jumpsuits, high waisted silver grey trousers and contrasting feminine cream blouses with black polka dots. Jaeger continues to deliver for the professional woman on the go.
This season they proved why they have lasted 125 years and are still at the forefront of classic British style and luxury. When you buy a piece from Jager, you don't need anything else.