Roving Reporter: Jaeger

It's a well known fact that British fashion editor and directors don't go to the London shows besides an appearance at Westwood, Giles or Christopher Kane. So it was a great suprise to see a full house at the Jaeger show last night.

Groups of people battled the crowds, slyly moving into the express quewe of editors and buyers, and just as quickly sent back to their spot in the bottom of the food chain by the bouncers, much to my amusement.

Tim Blanks, Alexa Chung (trying her best to cover a bad cold sore with little luck), Hilary Alexander, Jasper Conran, Erin O'Conner and Chris Eubanks (random I know) all graced the front row to see the legendary British brands fall offerings.

I haven't been excited by many shows this season in London. Fall is my favourite season but a lot of the collections have been very summery with florals, chiffon and taffetta. As our winters get colder, designers think that we should be shedding the layers it seems. Jaeger was the first show to present a solid collection of strong autumn/winter looks. The colour palette was strong, sticking to cream and monochrome, with flashes of aubergine. You left feeling that you had seen a fall show. Jackets were boxy and structured and shoulders pronounced and were clearly influenced by sci-fi. Jackets were layered over strapless jumpsuits, high waisted silver grey trousers and contrasting feminine cream blouses with black polka dots. Jaeger continues to deliver for the professional woman on the go.

This season they proved why they have lasted 125 years and are still at the forefront of classic British style and luxury. When you buy a piece from Jager, you don't need anything else.

Seen and Overheard: Making an Entrance

Naomi tends to be very thoughtful, which can either come in handy or get Fash Pack members into difficult situations. Like hauling a Red Bull refrigerator into the champagne lounge of the tent.


"Need a hand?" Naomi asked a poor young thing with a fridge wedged between one hip and two gate posts outside the Natural History Museum. Unfortunately, the girl said yes. This turned into the three of us taking turns holding a side of the fridge, carefully navigating tourists with whining packs of children, and eventually climbing perilously narrow metal steps to the lounge.

At which point, the organiser of the Young Entrepreneur of the Year Awards pulled Naomi, Red Bull girl and myself aside for a scolding. "Check with me the next time you bring over deliveries. That was kind of awkward."

Thanks, Naomi.