Tuesday, 22 September 2009

Editor @ Large . . . Jaeger

(Elle Girls)

Having finished my drink at Gur and been snapped for simply being so stylish (twice) I headed back up to the main BFC tent for the Jaeger show. I was quite literally beside myself with excitement, as quite frankly, I'm a classic, British, style girl and Jaeger is one of my aspirational wardrobe brands.
Front row included David Walliams and his model girlfriend, Erin O'Connor, Jason Gardiner (Dancing on Ice).
The show started with monochrome, slanted stripes and over-sized, 'snow speckled' style knit wear. EVERYTHING was waisted! From wide waist belts, with pleated bow leather fronts, to skinny patent belts.The trouser shape was a mix of harem and peg legs, combining the two most popular styles of the last year. There were waisted trousers, with very full front pleats that then tapered with a cuff at the ankle. While other styles saw full front pleats and dropped crouches to emulate a harem style pant.

(David Walliams)
Playsuits were super popular this season at Jaeger and I think it definitely shows how modern and du jour, the brand have become. They have continuously reinvented to offer the more grown up woman trend led clothing without the 'mutton dress as' label.
The colour palette moved from monochrome to more safari and then onto bright coral (which has been popping up all over the place this week) and bright forest green. The flashes of powder pink, dove grey and aqua ensured there was a tone for everyone at Jaeger in 2010.
The most fashion forward pieces for me were definitely the full skirted culottes in a range of hues that included an eighties shiny powder pink! I loved the tuxedo jacket dresses, over-sized, power dressing, in girlish hues and sassy waist belts.
In a move away from a slim trouser with over-sized jackets, Jaeger showed full trousers with big eighties shoulder, suit jackets, Thatcher would've been proud! But these were far from stuffy, these were stylish, statement and tailored to perfection.
There were also cropped tux jackets with large lapels and waterfall front versions. I loved the creamy ones as they screamed summer style!
The collection was massive and I could talk about it for hours! Finally, the fine knits need a mention for being perfect for a summer evening, while the more dressy pieces that included gold and black combinations and sequin embellishment that would turn anyone from fab to drab!
S/S 2010 is definitely a Jaeger one.
video

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