Tuesday, 22 September 2009

Editor @ Large . . . Avsh Alom Gur

There was much confusion yesterday afternoon at Avsh Alom Gur. With seated and non seated tickets sent out everyone was expecting a show. The fashion pack were ready, notepads and pens in hand only to find that we were not seeing a show but a presentation, accented by delicious cocktails in the fab on/off press lounge.
As fashionistas wondered the room wispering to one another 'wasn't it supposed to be a show' I've heard on the grapevine that Gur's PR's were equally surprised by the move! There is nothing like a little drama!
It is a well known fact that I love Avsh Alom. This collection was a world away from his last and was far slicker, grown up and commercial. The prints had a real sixtes, graphic, bold feel to them and the shapes were very Gur. Biased cut to perfection. Simple seaming yet perfect pattern cutting.
I think after having a comical last season, with jokey 'credit crunch' embellishments, this is just what Gur needs to get back on track and while it may not be the hippest collection on the block, it definitely has a market base and while its fun to be fashion fabulous, it would be pretty good to make sales to, don't you think?

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