So Monday morning saw me head to the BODYAMR presentation. I'm fairly familiar with their work, but I have to admit they hadn't fully entered my life. . . until yesterday!
The presentation, as the PR told me, was not about the clothes themselves but the emotions they evoke to the wearer and identifying who the BodyAmr girl is, I SOOOO want to be a BodyAmr girl!The video showed a gorgeous model travelling the USA and heading through the bright lights of Las Vegas in a convertible, staying in motels and dancing in the Nevada dessert, so very me, so very trendy.
The collection itself was housed in a room down the hall and it was enough to nearly make me weep with joy. Everyone knows I love a bit of drapery, but the silk jersey tops, skirts and playsuits floored me. The quality of the silk jersey was like molten butter, it twisted, dropped and fell so beautifully.
I loved the introduction of sequin embellishment as the jersey picked up the light beautifully which made each piece shine. The rich colour palette of aqua, golds and peachy/nude was divine! Asymmetric playsuits, floor length dresses that would make any celebrity an instant hit and shorter cocktail lengths made this a beautiful, bold, different collection. I'm in love!