The room was packed, we queued for what seemed like hours and the celebs were out in force.
The lead of the Noisettes, Pete Burns, Jodie Harsh, Janice Dickinson, Amber Rose and Nicky Hamilton Jones.
After hiding in the loos, I was joined by Random's (unticketed) intern 'Ella'.
The show began and I was surprised to find that I actually wanted to buy things! Normally Hogg is way to out-there for me, but it seems the legend that is Pam is catering to a wider crowd too. The looks started albeit with gimp-fetish accessories, a great wood print on silk jerseys that formed several draped dresses and tops.
The usual Pam Hogg returned with body con jumpsuits, panelled to fit and mix in cream with gold and silver lame pieces. However also on show were some cute flirty, skater skirted dresses that were perfect to party in.
Although referencing asylums through straps and straight jacket-esque trench coats, the cream coat with brown straps was actually beautiful! Trousers featured ankle straps, as did sleeves and cuffs. Next came the cream 'straight jacket' jumpsuits but the tailored pockets and square shoulders referenced a fairly 70's silhouette and actually made the crowd burst into applause, it was like my Paris Couture experience, except this time in a basement.
Skater dresses developed back bustles and models had tulle, camel toned pompoms attached to their head, but this added to the fun spirit that is Pam Hogg. While execution is meticulous the approach is forward thinking and fun. The overtones of sex were obvious, but somehow would translate well to the modern wardrobe. I loved the gold sparkly no. modelled by Daisy Lowe and the tulle pom pom knickers shown on Alice Dellal. Probably the best Pam Hogg collection I've seen. While remaining true to her ever so loyal fans she has brought Hogg to a whole new crowd of fashionistas.
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