Tuesday, 21 September 2010


The show was divided in several sections according to palette and style. While the 9am start had obviously put off some people, with only Pixie Lott and Calum Best flying the celebrity flag.

It started with a real 60's mod vibe. Sleeveless, asymmetric (skinny) collared tux jackets, slim leg trousers, ribbon crochet knits and squared shoulder coats. Monochrome, camel and khaki were order of the day and tabbard style tunics and dresses with curved hems (like a single scallop) ran in different colours and prints throughout all sections of the collection.
Shirting and jackets had a safari feel in sheer khakis, with turn back sleeves.
Sharp cream trapeze coats and front belted, loose back pieces felt relaxed yet smart and I particularly liked the leather panelled pieces. Mixing fabrics within one garments, showing a cross over with a trend showcased last season. Suede backed dresses with perforated silk fronts were well executed.

Post 60's wonderment was mixed into an 80's rebellion of royal blue showcased on sweet heart neck line dresses, slim trousers and strong shouldered jackets, the power shoulder is going no where. I loved the peekaboo surface decoration, as shown at Conran. A mixture of clear and fabric stripes, this time asymmetrical.
Monochrome accented the collection with full shorts, asymmetrical ruffled hem dresses and wrap backed frocks. Flat shoes suggested an easy, daytime glamour.

Next came the fashion forward bit. Emerald green, shiny navy and ochre worked incredibly well as a palette. The ruched, pulley, parka in ochre is top of my spring must haves. Wide leg trousers and square cropped jackets in silk gazar and organza gave a very structural feel.

Photographic florals in pink on cream and black on white represented the final phase of this visually stunning journey and featured blown up graphic, strategically placed on tunic style dresses, again featuring asymmetrical ruffles on hems.

There was a definite sporty edge to the collection, with lots of bright parkas to juxtapose the prettier dresses. The mixtures of silk and leathers ensured that collection felt both youthful and grown up all at the same time and showed that Jaeger's ability to re-invent itself as the place for strong fashion forward design is as apparent as ever.
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