Thursday, 29 July 2010

Boohoo AW/2010!

On behalf of Random I was sipping on champagne and munching on smoked salmon canapes at the Future Gallery for Boohoo's press event yesterday morning. They showcased their latest aw/2010 range and luckily more seeing than sipping went on as their new premium collection Boohoo Pink and teen range Boohoo Sister were also on display, looking just as amazing on the hanger.
Their aw/10 range ticks all the boxes with dresses looking all futuristic and reminiscent of Lady Gaga. There was plenty of sparkle to dance around the xmas tree with, with sequins and embellishing galore. Lovely leopard print tops and jumpsuits which can easily become transitional and the aviator jackets were definately eye catchers coming in various colours and types of fur.
Boohoo have definately looked to the designers to bring us affordable fashion as I'm sure I can see some Burberry and Chloe in there. Their premium range Boohoo Pink has certainly stepped up a peg or too but the price has remained comfortably 'low'. Their Fur jackets are priced at roughly £70 and their more sophisticated dresses at only £40. Premium swagger for under £100.. I'm digging that!!
Boohoo Sister was the last of the collections that let us see Boohoo's new range for the 9 to 14yr olds. Easiest way to describe is think trendy clothes with less leg, mid rift and plunging neck lines on display. There was such a cute navy jacket that had bunny ears on the hood matching perfectly with this navy jumpsuit! Anyone fancy lending me their sister for a shopping trip or too!!
Well I'm off now to catch the last of Boohoo's summer wear with my gift voucher they gave me.
Smiles all around!
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