Roving Reporter . . . Shooting again!

(Amber-Rose adjusting Ellen's incredibly crimped up hair) - see videos below too!

Yesterday was one busy day!

A few weeks ago at AFW, (alternative fashion week), Flats and I came across the designer for the maybe soon to be Topshop stocked brand - New York Couture. This lady dresses all the stars, with Katy Perry recently sporting a pair of her sequined pants!

Anyway . . . She told us that wearing purple and black together was bad luck, which perhaps explains my entire life! Alternatively she is talking rubbish and for some reason I decided that today would be the day I tested the theory!

(the epic Jack - Make up marvel - pouting AGAIN).

So I left the house in several shades of purple and black in order to finally break the spell . . . well so I thought. The morning started with me pulling the handle of my suitcase, already packed with my stuff for the shoot, having swapped over suitcases, I promptly dropped it on my foot, before ending up at the wrong train station (as I forgot which one I was meeting my assistant - Brogues at!) 

(Brogues and Ellen in between camera card changes)

This so far is sounding pretty bad only to be compounded by finding out our original model was sick so we had to wait for a replacement . . . an eleven o'clock start found its way to 1.30 and with our first shot being taken at around 3.30pm, I was beginning to think that purple and black is not such a hot combination.

However the shoot looked amazing! We used some stunning Afshin Feiz dresses in a multitude of sherbet tones and bound the models legs in ice cream coloured chiffon, creating an ethereal beauty. 

We wanted the dresses to fly, spin and float, this required a mixture of wind machines and Jack (the fabulous make up artist) wafting the models dress! I spent most of the day on the floor creating just the right angle!

Jack at one point found himself under the dress, holding it up, this was my angle, as I was sat on the floor with the giant and extremely strong fan! But from the front Jack was unseen!

Ellen in between shots. We wanted to have the feeling of movement in the shots and so bound the legs to give a ballet feel.

Show us some leg!

Wind machine in full force! I love the fact that she looks so glam but the behind the scenes is so revealing. 

Touch up time!
Photographer Mark and MUA Jack doing boy things (carrying and technical)

One final shot of our ethereal beauty! Check out the videos below!

Chic Today - SHOOT SHOOT SHOOT

http://magazine.chictoday.com/issue024/thefutureoffashion/

Contents Page: 'Rain'

Look 1: Dress: Afshin Feiz

Look 2: Jacket: Couture Clubbing

               Leggings: Topshop

               Necklace: Tallulah Tu

Photography: Lindsay Adler

Stylist: ME! Rivkie Baum
MUA: Jack Saundercock
Hair: Yusuke Ukai
Photography Assistant: Muriel Schouten
Model: Danielle Foster @ Dynamite Models - she is beautiful!

Check Out My New Shoot

 I am all giddy with excitement today! My shoot finally went live today on one of my fav online publications!

Check it Out:

http://magazine.chictoday.com/issue024/thefutureoffashion/

Go to CONTENTS : Click 'RAIN'

I'll post a taster image here:

Photography: Lindsay Adler

Stylist: ME! Rivkie Baum

MUA: Jack Saundercock

Hair: Yusuke Ukai

Photography Assistant: Muriel Schouten

Model: Danielle Foster @ Dynamite Models - she is beautiful!

Dress: Afshin Feiz, Leggings: Topshop, Bracelets: Punky Pins

Roving Reporter . . . Let's Talk To . . . Afshin Feiz

Fash Pack may not have ever started without Afshin Feiz. I know this sounds mad, but it was this man alone that inspired such conversation between myself and fellow fashion devotees that I suddenly felt the need for a fashion forum where I could champion ALL the things I love about this industry. Top of my list is definitely this Parisian!
Afshin is probably my top designer for S/S 09, which says a lot as I usually hate the summer season (in general). He romanced the crowd with his floaty, ruffled, applique dresses, giving an edgy vibe with chunky silver chains!
So we were lucky enough that he agreed to have a chat!


Fash-Pack (F-P): When did you start designing?
Afshin Feiz (AF): I have been designing in one way or another as far back as I can remember but I started my own brand in 5 years ago in 2004.

F-P: What other designer would you love to spend a whole day with?
AF: Without hesitation either Tom Ford or Stella MaCartney

F-P: What are your influences for this season?
AF: I was influenced by Buddha’s silent sermon and the idea of appreciating simple things for their beauty without overanalyzing them.

F-P: What's your favourite piece from this collection, and why? Who do you see wearing it?
AF: I have so many favourites from this collection its hard to choose. One of my favourites is the pale yellow fitted dress with mini ruffles, appliqued chains and a cutout on the back shoulder. I see Kate Bosworth wearing it.

F-P: What differences do you notice between showing here and in New York?
AF: New York has caught up in certain levels as far as creativity is concerned with London with its amazing designers such as Rodarte but London still has the most creative and interesting designers in the world. I feel less restrained showing in London, there are less rules than in New York.

F-P: How'd you end up with all your music industry connections?
AF: Thats a difficult question, I don’t really know, some people l met through friends, others are people who approached me because they liked my work.

F-P: Are you planning any upcoming shows? Do you plan to be back on the runway for next fashion week?
AF: Not for the moment, I think that with the recession and the state of certain things in fashion at the moment, I am going to present my collections in a more intimate setting for a while and maybe even outside of the regular fashion calendar.

F-P: What's something you wish you knew earlier that might help designers just getting started?
AF: The most important part of your business is the commercial side. Without sales, you have no money and without money you don’t have a business. Press and shows etc are all nice but at the end of the day you have to really invest in the commercial aspects of things. Get a good commercial director.

AFSHIN FEIZ WE LOVE YOU AT FASH-PACK! XXX

www.afshinfeiz.com